Alla Berina

Director Of Sales, Strategic Accounts at Harmonic

Alla Berina is an accomplished sales leader with extensive experience in telecommunications and technology sectors. Currently serving as the Director of Sales for Strategic Accounts at Harmonic since December 2022, Alla previously held the position of Vice President of Telco Sales at Benu Networks, where responsibilities included leading global sales efforts and driving revenue growth. Prior roles include Vice President of Sales at Zoom Telephonics, Inc., where Alla focused on retail channel strategies, and Vice President of Sales at Nrby, Inc., emphasizing product development and collaboration. Earlier experiences at ARRIS, OpVista, BigBand Networks, and ADC involved building and managing sales teams, architecting complex solutions, and enhancing client relationships. Alla holds a Master of Science in Electrical Engineering from Northeastern University and a Bachelor of Science in Electrical Engineering from Rutgers University.

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