Heidi Rantala

Heidi Rantala is an accomplished marketing professional with extensive experience in category management and operational leadership. Currently serving as Head of Category Marketing at Hartwall, Rantala oversees the marketing strategies for Original Long Drink, RTD, and Ciders. Previously, during tenure at Yepzon as Chief Operating Officer and Deputy CEO, Rantala led the development and implementation of IoT Solutions for B2B and B2C markets. Prior experience includes a significant role as Category Manager for Ice Cream at Unilever, where strategic initiatives led to considerable growth, including a 50% increase in Magnum brand sales. Rantala also possesses a diverse background in journalism, event management, and retail marketing, supported by a Master's Degree in Speech Communication and Marketing from the University of Tampere.