Marketing

The Marketing team at Hartwall is responsible for developing and executing strategic marketing initiatives for the company's diverse beverage portfolio, including well-known brands such as Hartwall Jaffa, Hartwall Novelle, Lapin Kulta, Karjala, and Hartwall Original Long Drink. The team works on brand management, digital marketing, category marketing, and customer marketing to ensure that Hartwall's products remain top-of-mind and resonate with consumers. They also collaborate closely with key partners like Heineken and Pepsi to optimize marketing campaigns and drive brand engagement in Finland.