Adam B.

Head Of Global Partnership Strategy • Toys, Licensing & Entertainment at Hasbro

Adam B. has extensive experience in the toys and entertainment industry, currently serving as the Head of Global Partnership Strategy at Hasbro since 2005, where responsibilities include overseeing licensing and global brand initiatives. Prior roles include Senior Vice President & General Manager of Global Brands at Hasbro, Marketing Director at LeapFrog, and Senior Marketing Manager at VTech Industries. Adam B. began a career in product management at Graco Children's Products. Educational qualifications include an MBA in Management from Ohio University and a dual degree in BBA and BSC in Marketing and Organizational Communication from the same institution.

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