Allyson Rennell

Manager, Digital Merchandising Brand Writing

Allyson Rennell is an accomplished manager in digital merchandising brand writing at Hasbro, where responsibilities include leading writing projects for prominent franchises such as Disney Princess, Disney Frozen, and Disney Descendants, while currently developing a new entertainment property. Allyson's extensive experience spans various roles at Hasbro since July 2012, including senior brand writer, contract brand writer, and managing initiatives in SEO product descriptions and campaign concepts for global toy brands. Prior to Hasbro, Allyson worked as a contract copywriter for Thomson Safaris, where responsibilities included website development and catalog production, and held positions at Grand Circle Travel and Isobar as a junior copywriter. Allyson holds a Bachelor of Arts in English from Assumption University.

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