Amy Holmes

Senior Strategy & Analytics Manager

Amy Holmes (nee Gale) is a seasoned professional in strategy and analytics, currently serving as a Senior Strategy & Analytics Manager at Hasbro since August 2016, with a focus on integrated media and digital marketing. Previous roles include Senior Media and PR Manager for Europe and Asia and various freelance strategy director positions at Leagas Delaney London and Isobar USA, where Amy contributed to brand strategy and product development for major clients. Her experience also encompasses communications strategy for luxury brands and implementation of mobile marketing strategies at Auto Trader UK, where Amy progressed from Digital Marketing Assistant to Mobile Marketing Manager. Amy holds a BA (Hons) in Organisation and American Studies from Lancaster University and has participated as a speaker at industry summits.

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