Catrina O'Brien

Catrina O'Brien is an experienced professional in the licensing and consumer products industry, currently serving as the Director of UK Licensing Consumer Products at Hasbro since September 2021. Prior to this role, Catrina held positions at Entertainment One as Vice President and at Mattel, Inc. as Senior Retail Development Manager for EMEA, where responsibilities included driving franchise executions and developing regional retail strategies. Catrina's earlier career includes significant roles such as Senior Sales Manager at Turner Broadcasting and Head of Brand and Licensing at LazyTown Entertainment, where brand development was the focus until acquisition by Turner. Catrina started in the industry as a Sales Executive at ITV, managing corporate accounts and airtime sales. Catrina completed A Levels at Burford School between 1993 and 2000.