David Soop serves as the Manager of Global Franchise Strategy & Management for Transformers at Hasbro since September 2022. Previously, David held senior management roles at Vobile, overseeing YouTube strategy while enhancing revenue and audience engagement for top entertainment and tech clients. David's experience includes content strategy management at Gunpowder & Sky, where data-driven decisions improved engagement and monetization across platforms. Early career roles involved marketing and communications coordination at Keshet International, content development at various production companies, and academic positions at Boston University, ultimately earning an MFA in Film & Television: Screenwriting.
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