Dax Johnston is an accomplished National Account Manager with extensive experience in the toy and sports industries. Currently at Hasbro since September 2020, Dax oversees a $16 million wholesale account portfolio, achieving a remarkable 14% year-over-year growth in 2022 and earning the title of NAM of the year for exceeding sales targets with 92% forecasting accuracy. Previously, at Spin Master, Dax managed accounts across various retail segments, driving revenue and maintaining strong relationships with key buyers. Dax's career also includes significant roles with the Canadian Football League, where management of retail partnerships and licensing contributed to revenue growth, as well as experience in marketing and event activation with Maple Leaf Sports & Entertainment and SDI Marketing. Dax holds a Bachelor of Arts in Political Science from the University of Western Ontario.
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