DW

Debbie Walker

Global Brand Director (seconded) - Peppa Pig

Debbie Walker is a seasoned Global Brand Director currently seconded to Peppa Pig at Hasbro since October 2023. With a strong track record in brand management, Debbie has played a pivotal role in shaping long-range planning and spearheading a full franchise approach to elevate Peppa Pig's market presence. Prior experience includes leading projects at Entertainment One, where Debbie transitioned to My Little Pony to achieve double-digit growth post-relaunch, and managing prominent children's properties like In the Night Garden and Ricky Zoom at DHX Media and Entertainment One. Earlier roles at Mattel and FremantleMedia also involved driving brand initiatives and growth in competitive markets. Debbie holds a BA in American Studies from King's College London.

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