Esra Cafer

Esra Cafer is an accomplished marketing and brand strategy executive with extensive experience in the entertainment industry. As the Senior Vice President of Global Brand Strategy & Management at Hasbro since April 2019, Esra oversees the global growth strategy for the company's preschool brands portfolio, including Peppa Pig and PJ Masks. Prior roles include Vice President of Global Brand Management at Entertainment One and Global Marketing Director at Universal Pictures, where full P&L responsibility was held for a diverse slate of titles. Additional experience includes a Marketing Director position at Sony Pictures focusing on emerging markets, and leadership roles at Chorion, where Esra managed brand strategy for iconic children's properties. Earlier career highlights include a strategic repositioning of the NHS brand and work as Global Brand Manager for BBC Worldwide's Children’s division. Esra's educational background includes studies at Barnet College.