Fernanda Duques is a Digital Trade Marketing Specialist at Hasbro since May 2022, focusing on Amazon Brand Store management, advertising strategy, and SEO optimization. Prior to Hasbro, Fernanda worked as an e-commerce specialist at Coats, overseeing a B2B online store and Amazon vendor account. As a partner at Capasnet, a company founded to sell mobile accessories, Fernanda expanded digital marketing skills across various marketplaces. With experience as a digital marketing analyst at Soluções em Iluminação e Eficiência Energética and Accentiv', responsibilities included lead generation, team management, and CRM administration. Early career roles at e-bit involved email marketing management and web design. Educational qualifications include an MBA in Information Technology Management and a degree in Web Site Development. Fernanda also completed an English program at ILAC in 2020.
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