Frida Zhang

Frida Zhang is a seasoned marketing and business leader with 25 years of experience in elevating global brands across the FMCG, cosmetics, and entertainment industries. They have held significant roles, including Senior Brand Manager at The Coca-Cola Company and Category Manager at SC Johnson, and currently serve as APAC Head of Marketing at Hasbro. Frida is known for their ability to blend strategy, analytics, and creativity, having worked with iconic brands such as Coca-Cola, L’Oreal Paris, and Barbie. They advocate for inclusivity and transparency in leadership, effectively managing diverse teams across international markets to drive brand growth.