Iris Li is an accomplished Regional Brand Manager at Hasbro, where responsibilities include developing and executing brand strategies for Asia and analyzing market metrics to drive growth. With prior experience as a Business Development Manager at Currenxie, Iris focused on marketing campaigns and customer base expansion. Additional experience includes serving as a Graduate Management Trainee at The Hong Kong Jockey Club and a part-time Social Media Assistant at Social Power Limited, where Iris contributed to content creation and data analysis for various brands. Iris holds an MBA from Gies College of Business, University of Illinois Urbana-Champaign, and a BBA in Information Management from City University of Hong Kong, complemented by an exchange program at Syracuse University.
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