John Frazier

John Frazier is a seasoned marketing professional with extensive experience in brand strategy and marketing, currently serving as Senior Director of Global Brand Strategy & Marketing for the Preschool & Fashion Portfolio at Hasbro since June 2012. Frazier has overseen iconic brands such as Peppa Pig and PJ Masks, while leading a team to drive new brand development and launch strategies. Previous roles at Hasbro include Senior Manager and Manager for the Transformers brand, where Frazier was responsible for comprehensive marketing initiatives and brand development. Earlier career experiences include roles at RE/MAX of New England, contributing to local sponsorship and marketing technology efforts. Frazier holds an MBA in Marketing from the D'Amore-McKim School of Business at Northeastern University and a BBA in Marketing from UMass Amherst, complemented by international educational experience in Barcelona.