Julia K. is a seasoned professional with extensive experience in promotions, partnerships, and loyalty programs across various industries. Currently serving as the Global Director of Promotions & Partnerships at Hasbro since August 2022, Julia focuses on connecting brands with diverse audiences to enhance brand engagement and sales. Prior to this role, Julia played a key part in developing Sky VIP, an award-winning loyalty program, as the Director of Sky VIP at STRETCH COMMUNICATIONS LTD. Julia's career also includes significant positions in film and gaming partnerships with companies such as Activision Blizzard, Sony, and Disney, along with a background in recruitment and marketing at The Walt Disney Company. Educational credentials include a BA Hons in Archaeology from UCL and a marketing qualification from Cranfield School of Management.
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