Keith Shapiro

Keith Shapiro is an action-oriented marketing and product development leader currently serving as the Action+ Portfolio Lead for Brand Commercialization at Hasbro, where they focus on brands such as Transformers, Beyblade, and GI Joe. With over 13 years of experience in global marketing, they have demonstrated a strong ability to drive business growth and enhance consumer engagement through innovative strategies. Previously, they held roles at notable organizations including Arnold Worldwide and MeringCarson, where they successfully launched marketing campaigns and managed cross-functional teams. Keith holds an M.B.A. in Brand Management from Boston College and is pursuing a B.S. in Business Administration with a concentration in Marketing from the University of Vermont.