Matt Jordan

Matt Jordan currently serves as VP of Marketing Analytics & Testing at Hasbro, beginning this role in October 2023. Previously, Matt held various analytical leadership positions at Riot Games, Mediahub Worldwide, Deutsch LA, Anomaly, Havas Worldwide, The Canadian Chamber of Commerce in Hong Kong, and Grey Healthcare Group. Notable achievements include leading global marketing insights for Riot Games, developing integrated performance reporting structures for Sprint at Deutsch LA, and establishing a reporting system for Budweiser's World Cup social media strategy at Anomaly, contributing to a significant media investment. Matt holds a BA in Philosophy, European History, and Middle Eastern Studies from McGill University, complemented by various courses from prestigious institutions.