Robert Skowron is a senior category development and commercial excellence leader with extensive experience across European markets. They have a proven track record in transforming shopper insights into actionable strategies that drive category growth and profitability. Currently a Senior Category Manager at Hasbro, Robert implements data-driven category management practices while previously driving initiatives for companies like BIC and Coca-Cola HBC. Their earlier roles include Category Manager at Nutricia Polska and Category Management Manager at Tchibo, where they pioneered category management tools and strategies.
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