Urszula Barwicka is a Senior Licensing Manager with over 15 years of experience in driving brand growth and fostering strategic collaborations, particularly within Fortune 500 companies. They have held various marketing and management roles at notable organizations including Hasbro, The Walt Disney Company, and Avon. Currently, Urszula leads licensing efforts in the CEE, Nordic, and Ukraine markets at Hasbro. Their previous positions include managing categories and developing strategies that contributed to significant market growth across multiple regions.
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