Viola Modugno

Viola Modugno is a seasoned marketing professional with extensive experience in brand management within the gaming sector, currently serving as a Regional Senior Brand Manager for the Games Category at Hasbro since September 2017. Viola has a proven track record in developing long-range marketing strategies and financial growth targets, collaborating closely with various stakeholders to optimize brand portfolios across multiple levels. Prior to Hasbro, Viola held key roles at Hewlett Packard Enterprise, including Sales Campaign Manager and EMEA Sales Representative, where responsibilities encompassed campaign execution and managing sales cycles for datacenter products. Previous experience also includes a role as Client Service Executive at Nielsen, focusing on the FMCG sector. Viola holds a Master of Science in Marketing/Marketing Management from Bocconi University and a Master's degree in Marketing/Retailing and Distribution from Maastricht School of Management.