History

Hamad Ajaje Trading Establishment Company was founded in 1970 by Hamad Ajaje under the name of Hamad Ajaje Trading & Sons to promote tires and batteries in Tripoli, Lebanon. The venture evolved over the years to enter 2001 with its new name: HATECO S.A.R.L. 
At present, the firm manages three branches and one main headquarter to efficiently serve its customers and become one of Lebanon’s key importers and sole distributers of some of the best international brands in the fields of Tires, Batteries, Wheels, Lubricants and other automotive related products.  
In addition, Hateco has expanded over the years entering 2013 with the opening of a new Workshop consisting of the latest technology and equipment in order to introduce new automotive services.  Seeking to diversify and serve the retail industry, to provide top quality service to end users.
Hateco has been committed to effectively serve the motorists of Lebanon and other regional countries with a premium level of service, using the highest quality products, just in time delivery and the most competitive prices for over 40 years.
As a result, the company has built a solid reputation for reliability for stakeholders and will always remain the most trusted name for automotive related products.

Vision
Our vision is to be the major provider of all automotive-related products in Lebanon and the MENA region.

Mission
Our mission is to bring the best automotive-related products from around the world and distribute them to the people of Lebanon and the MENA region.

International Network
United Arab Emirates, Ghana, Gambia, Congo, Liberia.

International Brands: Primewell, Deestone, Runway, GT Radial, Accelera, Boliden, Victorite, Globex wheels and Globex Lubricants

Awards
ISO-9001:2008
"Agents, Distributers and Traders of tires, batteries, wheels, and lubricants"
Awarded by: Bureau Veritas and UKAS Management Systems

HATECO S.A.R.L

Org chart

Teams

Offices