Salma Dwidar

Salma Dwidar is currently the Group Head of Marketing & Innovations at Hattan, where they oversee strategic marketing initiatives. They previously held various roles at Masafi LLC, including Head of Strategy & Innovations, and at Mars as MEA Head of Innovations & Project Management. Salma's background includes positions at Danone, Henkel, and PwC, where they developed extensive experience in brand and project management. Salma graduated from the German University in Cairo in 2013, further enhancing their expertise in marketing and innovations.