Eva Oetinger

Eva Oetinger currently serves as the Strategic Corporate Brand Managerin at Haufe Group since December 2023. Previously, Oetinger held various positions at tonies® from May 2021 to November 2023, including Global Research & Strategy Lead, Global Product Strategy Manager, and Global Brand Manager – Strategy. Oetinger founded Eva Oetinger Markenstrategie, providing expertise in employer branding, social media strategy, and corporate branding projects for diverse clients from May 2017 to December 2021. Oetinger also has experience as Head of Brand & Marketing Communications at FitX and as Handelsblatt Brand Manager at Handelsblatt Media Group. Earlier career roles include Senior Brand Strategist and Brand Consultant at MetaDesign, Strategic Planner at XEO – Energie für Marken, and various positions in consultation and project management. Oetinger's educational background includes a degree in Product Strategy from Northwestern University - Kellogg School of Management and a Diplom Kauffrau from the University of Cologne.