Raphael Hackmann

Raphael Hackmann is a seasoned Go To Market Manager at Haufe Group, where responsibilities include developing and operationalizing end-to-end go-to-market strategies for modern SaaS solutions, optimizing cross-departmental projects, and advising on market positioning and launch strategies. Previously, Raphael held various roles at Haufe, including Product Manager and Intrapreneur for B2B SaaS solutions, focusing on strategic portfolio expansion, customer journey development, and team coordination. Raphael's career also includes leadership positions at Hays, where skills in business development, account management, and sales strategy were honed. Raphael holds a Bachelor of Science in Business Administration from the University of Bayreuth and completed further studies at SRH Fernhochschule.