Daniel Rocha

Daniel Rocha is a Digital Transformation Lead, specializing in search engine marketing (SEM & SEO) within the consumer packaged goods industry in Latin America. Currently at Havas, Daniel oversees digital strategies, leveraging data-driven marketing to drive business impact. Previously, Daniel held significant roles, including Digital Transformation Manager at Grupo DAR and Brand Marketing Manager at Nesans México, where they spearheaded digital marketing initiatives and brand development across multiple sectors. Daniel also possesses advanced degrees in Digital Marketing and Ecommerce from OBS Business School and Universitat de Barcelona, complemented by a diploma in Web Analytics from Universidad Anáhuac México.