Sofía Piscoya

Sofía Piscoya currently serves as a Professor at Universidad de Lima and a Senior Digital Analyst at Havas Group. With extensive experience in digital marketing, Sofía has successfully implemented Performance Max strategies, increasing conversions by 10% and significantly reducing manual reporting time. Previous roles include Specialty Junior at OMD Worldwide, where a reduction in bounce rate was achieved through A/B testing, and Digital Assistant at Attach, where marketing strategies led to a 10% increase in leads. Sofía's background also includes positions in SAP HR and security roles at Corporación Grupo Romero and Centria Servicios Administrativos S.A. Sofía holds a Master's degree in Digital Marketing from Liverpool John Moores University and a Bachelor's degree in Systems Engineering from Universidad de Lima.