Rob Baines is currently the Head of Proposition & Strategic Growth at Haven, where they lead the design and delivery of strategic projects aimed at enhancing guest experiences and driving business growth. They previously served as a Business Development Manager at Haven, successfully transforming the arcade business into a data-driven growth engine. Prior to this, Rob was the Head of Retail Transformation at Co-op, managing a significant budget to realize continuous improvements across the retail operating model. With extensive experience in the retail sector, they have held various leadership roles at Tesco PLC and Asda, focusing on operational efficiency, risk management, and colleague engagement. Rob holds degrees in Business Administration and Management from Broadoak Sixth Form and in Business, Service, Marketing, and Operations from Manchester Business School.
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