Lene Bach

Lene Bach is a Commercial Marketing Director with over 15 years of global experience in B2B and B2C marketing. They specialize in marketing and brand strategy, communication, and omni-channel presence, particularly within FMCG and Danish design/lifestyle brands. Lene has effectively led in-house marketing teams and has a strong track record in developing and executing impactful marketing plans. Currently serving as the Head of Product & Wholesale Marketing at HAY, Lene's previous roles include Multi Channel Manager at Duravit Danmark A/S and Marketing Director at PanzerGlass. They hold a Cand.Merc degree in International Marketing from the University of Southern Denmark.