Sofia Cheng is the Head of Marketing for APAC at HAY, bringing over 10 years of experience in the fashion and luxury industry. Previously, they held various marketing roles at Lacoste China and served as Brand Manager for Shanghai Fremaux Home Co., Ltd, managing comprehensive brand strategies and communications for the Chinese market. Sofia began their career as a Legal Assistant at Adamas Law Firm, where they supported legal documentation and client liaison. They earned a Bachelor's degree in Business French from Shanghai University of International Business and Economics.
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