Hayters is the UK’s leading independent sports reporting agency, founded in 1955 by legendary sports journalist Reg Hayter.

It evolved to serve both traditional print and modern broadcast media, though it was originally known for Reg’s slogan ‘Hayter's the name, always the same’, its print coverage and location near Fleet Street

Synonymous with quality journalism, across all sports, it has also been a training ground for many famous reporters with well over 100 men and women graduating to national newspapers as correspondents, editors and in broadcasting roles as commentators, interviewers and executives.

Now run by esteemed journalists Nick Callow and Gerry Cox, it is at the forefront of a multi-media sports reporting agency at the cutting edge of 21st century content and technology.

It has a global range of editorial and video clients, including all national newspapers and international broadcasting companies. In tandem, it has grown an organic social media following of 2 million-plus, including a hugely significant and respected YouTube channel.

The HaytersTV YouTube channel and social media platforms marked the company's 70th anniversary in 2025 by reaching more than half a billion total video views as it kept millions up to date with the biggest football news.

Hayters TV

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