HBA Media is the established global leader in the international distribution of horse racing.

Representing federations and global networks, we promote horse racing through broadcast and multi-media platforms, and specialise in delivering commercial outcomes and widespread media exposure for the sport. 

We work with over 40 broadcaster to guarantee them the best horse racing coverage. For 2024, this has led to the development of Crown Jewels Racing, which will bring the best 18 global races together in a new broadcast format.

HBA Media

Frank Sale

This department provides strategic direction and oversight for the organization's overall mission and goals.

Executive Leadership

This department focuses on managing client relationships and driving sales growth.

HBA Media

Org chart

Teams

Executive Leadership

Sales Division

Offices

HBA Media

Org chart

Teams

Executive Leadership

Sales Division

Offices

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