Patrick Asmar

Patrick Asmar is a Global Creative Director at HBA Strategy, where they lead creative strategy and brand evolution for luxury hospitality and cultural destinations. With over 20 years of experience in the creative and digital advertising sectors, Patrick has worked with prestigious clients and has a track record of developing transformative brand narratives. They previously held positions at Arc Worldwide, Grey Group, and The Brand District, where they honed their skills in interactive media and design innovation. Patrick is committed to mentoring multidisciplinary teams and creating immersive brand experiences that resonate deeply with audiences. They hold a BA in Fine Arts in Design from Notre Dame University - Louaize.