Sam Lloyd is a seasoned designer currently serving as the Digital Product Design Lead at HCF Australia. With a Bachelor of Applied Design from Billy Blue College, Sam has accumulated over five years of experience in product design, focusing on large organizations across diverse sectors, including Finance and Government. Notably, Sam has led projects that earned multiple Good Design Awards, including a Gold Winner for the Commonwealth Bank's Benefits Finder. Passionate about creating positive change, Sam develops evidence-based design frameworks that prioritize real-world impact. Previous roles include Senior Product Designer at Future Friendly and a Junior Designer at Interbrand, where Sam worked on brands like the Sydney Opera House and Telstra.
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