David Berlin is an accomplished sales professional with extensive experience in driving business development and sales strategies across various technology sectors. Currently serving as the Area Sales Director at HCL Software since January 2021, David focuses on guiding organizations through their digital transformations. Prior positions include Senior Business Development Manager at Mercato Solutions and Head of Sales at ECR Retail Systems, alongside a significant tenure at Magic Software Enterprises as Business Development Manager, where David specialized in enterprise application integration and application development. Previous roles also encompass entrepreneurship as a Small Business Owner at Grade Solutions - Strive Software, and numerous sales positions at DataDirect Technologies and Progress, managing accounts in the UK, Ireland, and Scandinavia. David holds a BCom degree in Economics from the University of the Witwatersrand.
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