Heidi Strong

Heidi Strong is a senior-level product and technology management professional currently serving as the Sr Business Solutions Owner for Digital Pharmacy at Blue Cross Blue Shield. With over ten years of experience, Heidi has developed expertise in planning, designing, and building products and systems, particularly within digital strategies for e-commerce and mobile initiatives. They have held prominent roles such as Director of Product Development at Discovery Digital Media and Vice President of Digital Strategy at Metropolis Magazine. Heidi's work has consistently resulted in significant revenue growth and improved user engagement across various organizations.