HD3 is a research and development company with an intellectual property portfolio of patents specialising in hair care, that are brought to the market by our new Brand KEEO hair.

HD3 is the research and development arm of a sister company,  TF3 limited, which was formed through the collaborative development of the Curl Secret Auto Curling device. 

Hairdresser and Inventor Alfredo De Benedictis, and Industrial Designers Mark Hughes and Jan Holland formed TF3 in 2008. They continue to work in the hair industry alongside a team of creative Industrial Designers and Engineers at their Birmingham UK studio headquarters.

HD3 Limited

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