HeadCount is the leading authority on retail traffic and customer conversion analysis. We’ve built our reputation turning clients’ raw data into meaningful analysis and reporting that provides tangible, actionable insights for use by managers across an organization, from executives to store managers. 

We’re good at this. In fact, we’re the best. That’s why leading retailers trust us. 

We understand that to really drive sales conversion from your retail traffic, you need world-class analytics and innovative reporting. Regardless of which retail traffic counters or systems you are using, HeadCount will pull powerful insights from your data that will truly amaze you. But we don’t stop there. We deliver these game-changing insights to your field managers in a way that is easy to understand and action. 

This data-driven coaching is critical. Without it, nothing changes at the store level.  In fact, as HeadCount Founder and CEO Mark Ryski wrote about in Forbes, most retail plans are based on a mountain of data that your field managers are trying to interpret to drive business.  But that’s not easy…and it’s not even what they are trained to do. 

It’s not the first time Mark Ryski has written about this critical topic.. In 2005, he wrote When Retail Customers Count, the first book ever written dedicated to retail traffic and conversion analysis as a primer for retail managers. His second book, Conversion: The Last Great Retail Metric is the definitive book on retail traffic and conversion analysis. These books have defined and documented traffic and conversion analytics for the industry and established HeadCount as the undisputed leader in the domain.  

If you already have traffic counters in your stores, we can help you get more out of the data. If not, we can provide everything you’ll need.

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