Headkount
Rida Ashraf is currently working as a Brand Educator at Headkount, where Rida stays well-informed about Glossier and Tarte products to educate customers effectively and drive sales. In the past, Rida worked as a Freelance Makeup Artist at Elegantly Beautiful and Benefit Cosmetics, as well as a Brand Representative at Juice Beauty, Inc. Rida also has experience as a Cosmetician at Shoppers Drug Mart, Sales And Marketing Specialist at Nirvah Skin and Hair Company, Hairstylist Assistant at Canadian Beauty College, and Front Desk Receptionist at Nirvana Spa. Rida has a degree in Cosmetic Techniques and Management from Seneca Polytechnic and a Hairstylist Program Certificate from Canadian Beauty College.
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Headkount
One hundred percent of the top 20 prestige beauty brands invest in a field sales team. Yet with the recent influx of indie brands, how can startups, even those that are on a hot streak and poised for greatness, afford the massive overhead associated with that oh-so-necessary team? Enter Headkount, the brainchild of Paula Floyd, a sales and education executive with over 25 years of experience at brands such as MAC, Benefit, Urban Decay, and more. Headkount helps brands to scale their businesses in retail by removing the overhead that comes with a full in-house field sales team. Headkount hires the best of the best representing Headkount’s clients, which currently include editorial and industry darlings Kosas, Lawless, Saint Jane Beauty, Merit, True Botanicals, and more. Headkount is a consumer driven, cost effective, and fast way to improve brand awareness, increase brick and mortar sales, and grow at scale, resulting in increased productivity, top line sales, and significant new door growth.