Shelby Jacobs

Shelby Jacobs is a seasoned marketing professional with extensive experience in community engagement and social media strategy. Currently serving as the Community Manager and Senior Engagement Strategist at Headspace since July 2025, Shelby has previously held key roles, including Growth and User Experience Manager at Joon, and Senior Retention & Engagement Manager at Blue Fever, where notable achievements included a significant increase in user retention rates and the development of a mental health support AI chatbot for Gen Z. Additional experience encompasses diverse roles in social media management and marketing across various brands such as The Black Tux, 7 For All Mankind, TOMS, and VF Corporation, among others. Shelby holds a B.A. in Marketing Communication with a focus on Social Media Marketing from Columbia College Chicago.