Yichen Wang

Yichen Wang is a seasoned professional in business intelligence and analytics, currently serving as the Director at HealixGlobal, where responsibilities include designing and implementing omni-channel media measurement plans for AstraZeneca. Prior experience includes roles such as Associate Director for AstraZeneca at HealixGlobal, Supervisor of Analytics and Data Science at Media Assembly, and Analytics Manager at Wavemaker, overseeing various clients including Truth Initiative and DanoneWave. With expertise in data strategy, media analytics, and cross-functional partnerships, Yichen Wang has successfully executed projects involving automated reporting and campaign performance measurement. Academic credentials include a Bachelor of Arts in Economics from Rutgers University.