Eefke Hendrix

Eefke Hendrix is a seasoned professional with extensive experience in brand management and media. Since 2004, Eefke has held various leadership roles at Hearst Magazines Netherlands B.V., including Chief Brand Officer and Publisher for notable titles such as Cosmopolitan, ELLE, and Harper's Bazaar, focusing on portfolio management and profitability. Eefke has also contributed to HearstLab as a Hearst Lab Scout, supporting female founders in building scalable businesses. Prior experience includes founding KIDS Magazine and managing multiple publications at Maruba b.v. Eefke holds a Doctorandus degree in Kunst & Cultuurwetenschappen from Erasmus University Rotterdam, obtained in 1997.