Prixa Phrasathane

Prixa Phrasathane is an accomplished marketing executive with extensive experience in digital marketing and data-driven strategies. Currently serving as Global VP Marketing at Heetch since September 2025, Prixa previously held the position of Chief Digital Officer at VeryChic from March 2016 to February 2025, where responsibilities included leading a cross-functional team, managing a €5M+ marketing budget, and driving advanced analytics for enhanced customer engagement. Prior to VeryChic, Prixa held roles at Fullsix as a Senior Data Miner and at Euro Disney Associés SCA as a Statistical Analyst. Prixa holds a Master’s degree in Economics with a focus on Econometrics and Economic Engineering from CY Cergy Paris Université and completed an academic exchange at UQAM.