Hui Min Lock

Hui Min Lock is a seasoned marketing professional with extensive experience in digital marketing and brand management. As a Senior Marketing Manager at Hegen since May 2020, Hui Min Lock has successfully led digital marketing initiatives, particularly in SEM and SEO, significantly enhancing brand visibility and e-commerce sales while mentoring a team of four. Prior to Hegen, Hui Min Lock served as Marketing Manager at Commonwealth Retail Concepts Pte Ltd, overseeing brand management for multiple food and beverage brands and analyzing brand performance to drive sales. Hui Min Lock's earlier roles include Marketing Communications Executive at Cold Storage Singapore, where collaboration with external agencies met marketing communication needs, and Executive for China Industry Development at Singapore Sports Council, showcasing strong project management and international marketing skills. Hui Min Lock holds a Bachelor of Business Administration in Marketing from the National University of Singapore and has also studied at the Norwegian School of Economics.