Sam Knott

Sam Knott is the Chief Marketing Officer at Heidi, where they focus on building a leading provider of holidays to the mountains. Previously, they served in several significant roles at Dyson, including Global E-Commerce Director and E-commerce Sales Director, where they achieved notable revenue growth and enhanced the customer experience. Sam also held leadership positions at Marshmallow, driving substantial business growth and establishing a successful marketing function. They have a background in mechanical engineering, holding a Master's degree from the University of Bath, and currently mentor early-stage founders through the Founder Institute's accelerator program.