Sarah Cramer

Sarah Cramer is an accomplished marketing professional with extensive experience in brand strategy and growth across various sectors, including travel and retail. Currently serving as the Brand Marketing Director at Heidi since August 2022, Sarah has successfully led the marketing efforts that resulted in gross annual sales growth from £8.8 million to £37 million within two years. Prior experience includes roles such as Global Head of Marketing at Explore Worldwide, where a digital-first approach was implemented, and Head of Creative and Content at B&Q, where the brand guidelines and creative processes were significantly overhauled. With earlier positions encompassing leadership in marketing and PR at notable organizations such as the National Trust and FatFace, Sarah’s educational background includes multiple Mini MBAs focused on marketing and brand management, along with a Bachelor’s Degree in Public Relations from Bournemouth University.