About HEINEKEN Vietnam

HEINEKEN Vietnam is a successful joint venture between HEINEKEN and SATRA (Saigon Trading Group). The company has a proud history of over 30 years – growing from the first brewery in Ho Chi Minh City in 1991 to 6 nationwide with over 3,000 employees today. 
We take Vietnamese people on our growth journey in the country. We are currently creating 246,000 jobs across the value chain, contributing an equivalence of 1.04% of Vietnam’s total GDP to the local economy and are among the country’s top taxpayers.
As a relentlessly innovative company, we combine international expertise with the local know-how and talent; and have been delighting Vietnamese consumers with a wide product portfolio for a variety of local tastes and drinking occasions, including Heineken®, Tiger, Larue, BIVINA, Bia Viet, Strongbow and Edelweiss. Many of our beers are innovations made exclusively for Vietnam and by Vietnamese brew masters.
Sustainability and responsibility are the way we do business at HEINEKEN Vietnam. From day one, we have been committed to “Brewing a Better Vietnam”, and for 7 consecutive years 2016 – 2022, we have been recognized by the Vietnam Chamber of Commerce and Industry (VCCI) as one of the top 3 most sustainable companies in the manufacturing sector. Currently 96% of the energy powering our breweries is renewable and 100% of our waste and by products are reused and/or recycled. We are also passionate about advocating responsible consumption and addressing drink driving in Vietnam, and in 2020 introduced Heineken® 0.0 to support the Government’s efforts in this area. 

To know more about us, please visit http://heineken-vietnam.com.vn/


HEINEKEN Vietnam

HEINEKEN Vietnam's headquarters in Ho Chi Minh, Vietnam

Wietse Mutters

Vu Duc

Do Duc Trung

Maurício Castello Branco

Engkiat Ng

Gavin Pathross

Minh Trieu

The Marketing and Brand Management Team at HEINEKEN Vietnam is responsible for developing and executing strategies to build and enhance the company's diverse portfolio of brands, including Heineken®, Tiger, and Strongbow. They focus on market research, brand positioning, digital marketing, trade and regional activation, partnership and e-commerce initiatives, and ensuring successful on-trade and off-trade marketing activities. The team works to drive brand loyalty, achieve sales targets, and grow market share while adhering to HEINEKEN Vietnam's commitment to sustainability and responsible consumption.

Marketing and Brand Management Team

The Supply Chain and Project Management team at HEINEKEN Vietnam is responsible for ensuring the efficient and secure movement of products from production to customer delivery while maintaining high safety standards. This team also leads initiatives for enhancing digital capabilities within the supply chain, manages on-site project safety, and oversees the planning and execution of strategic production projects. They focus on continuous improvement through Total Productive Maintenance (TPM) and engineering solutions, ensuring optimal operational setup and sustainability in their processes.

Supply Chain and Project Management

The Sales and Commercial Management team at HEINEKEN Vietnam is responsible for driving sales growth and optimizing commercial strategies across the nation. This team handles digital route-to-market innovations, regional sales operations, commercial planning, and communication. Additionally, they oversee end-to-end sales and operations planning, manage regional market dynamics, and implement strategic sales changes, ensuring the company's diverse product portfolio reaches and satisfies local consumers.

HEINEKEN Vietnam

Org chart

Teams

Marketing and Brand Management Team

Supply Chain and Project Management

Sales and Commercial Management

Offices

HEINEKEN Vietnam

Org chart

Teams

Marketing and Brand Management Team

Supply Chain and Project Management

Sales and Commercial Management

Offices

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