Daniel Morales

Daniel Morales is a seasoned professional with extensive experience in digital transformation and IT management within the supply chain sector. Currently serving at The HEINEKEN Company since September 2016, Daniel focuses on defining and implementing the Digital & Technology strategy for the Global Supply Chain, overseeing the full lifecycle of digital solutions across various business functions. Previous roles include GIS Manager at Cervecería Barú Panamá, IT Planning, Architecture and Program Manager at Heineken, and Program Manager and Enterprise Architect at Cervecería Cuauhtémoc-Moctezuma. Daniel holds a Master of Business Administration with a focus on Marketing from Tecnológico de Monterrey and a degree in Telematics from Universidad de Colima.