Eimear O'Connor is currently the Market Insights Manager at the Heineken Company, where they leverage their extensive background in strategy and insights to drive brand growth. Eimear previously established FMCG Research Ltd to consult on market research and insights across the FMCG sector and held key positions at Kellogg Company and Nielsen, where they focused on analytics and business development. Eimear holds a degree in Management Science and Information Systems from Trinity College, Dublin, and has a proven track record in creating insights-driven marketing campaigns and innovative business strategies.
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