Eric Halgand

Eric Halgand is an accomplished marketing professional with extensive experience in the beverage industry, currently serving as the Global Marketing Director for the Future Brands Portfolio at The HEINEKEN Company since March 2018. Halgand specializes in identifying, nurturing, and growing premium international brands, including Sol®, Edelweiss®, Lagunitas®, Strongbow®, and Zagg®. Prior roles include Global Brand Director for Edelweiss® and Global Craft Beer Marketing Manager, where Halgand focused on brand strategy, innovation, and market execution. Before joining The HEINEKEN Company, Halgand held significant positions at HEINEKEN France, shaping the craft beer strategy and achieving substantial brand growth. Halgand holds a Master of Business Administration in Marketing & Management from EDHEC Business School and has completed exchange studies at Hanken School of Economics.